Voice of the Customer Programme


Understand what your customers deem as “value”


Canvas opinions, perceptions and suggestions


Validate and shape your strategy and approach

Our Approach

Before the programme

Free telephone consultation with one of our specialists

Discuss the current organisational landscape, relationships and objectives

Confirm key stakeholders to be involved

Agree a schedule of dates convenient for you and your customers

During the programme

Project scoping, design and preparation

Production of a creative theme and campaign

A hybrid engagement approach with your key stakeholders/ customers

Analysis of findings

Presentation of results and recommendations

By the end of the programme

Results presentation & report

Detailed analysis of the findings and recommendation

Valuable information to validate and improve your services and product offering

After the programme

A realistic and implementable plan to be owned by your teams

A Voice of the Customer campaign and model that you can carry forward internally

A follow-up call with one of our specialists to gauge the effectiveness of the recommendations and provide guidance

You’ll walk away with…

An Engaged Customer Base

Customers will feel valued and gratified for being heard, as it provides them with confirmation that their ideas, opinions and experiences matter. Customers naturally gravitate towards an open ear.

Repeatable Customer Engagement Model

A simple, repeatable customer engagement model that you can apply over and over again to keep up-to-date with customer expectations and generate sustained growth.

A Canvas of the Customer’s opinions, perceptions and suggestions

Once you understand how your customer thinks and feels about your services and products, you can know what to improve and how to respond.

Post-Implementation Support

Our change consultation services extend past implementation. We conduct follow-up calls to gauge the effectiveness of the recommendations and provide necessary support and guidance as needed.



The not-so-small print:

  • The scope of engagement will need to be determined to provide accurate costing.
  • Any associated travel expenses may be an additional cost.
  • Meeting venues to be booked and paid for by the client directly.

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